What is mankind that you are mindful of them, human beings that you care for them?
You have made them a little lower than the angels and crowned them with glory and honor. Psalm 8:4-5
Back in 1985, when I came out of law school and started work as a very wet-behind-the-ears lawyer, I expected to be stuck in the back of a law library for at least a year or two before I would be entrusted with anything which actually required much judgment on my part. I fully expected I would be researching and reading and gathering documents and other such tasks which were reasonably “safe” for a baby lawyer to handle. Imagine my surprise, then, in my FIRST WEEK ON THE JOB, when one partner handed me a file to take before a jury in just 3 short months and another partner handed me an appellate brief to prepare and argue before the Texas Court of Appeals in just 6 short months. I was scared to death! I was in pretty far over my head. I would not have done it that way. I thought to myself…they must really trust me!
I say it often about God and the church…I would not have done it this way. If I were God, I would not have chosen this strategy to reach this lost and broken world. To be blunt, I would never have entrusted my name and my reputation into the hands of a bunch of broken, flawed people like you and me. What an enormous risk!
In my work as a peacemaker in the church, I get the privilege of seeing the church often at its very worst behavior. I am reminded over and over again just how flawed we are…how very capable we are …
And there were shepherds living out in the fields nearby, keeping watch over their flocks at night. An angel of the Lord appeared to them, and the glory of the Lord shone around them, and they were terrified. Luke 2:8-9
“For my thoughts are not your thoughts, neither are your ways my ways,” declares the LORD. Isaiah 55:8
I will confess that, when it comes to my ministry, I have struggled over the years with the concept of “marketing”. I was mostly comfortable leaving that up to God, Who took Five Principles of Unity all over the world and led us to publish it in four different languages in multiple countries without any kind of marketing plan whatsoever. Still, I do understand that marketing is important. It is why I have tried to surround myself with people who understand marketing much better than I. I also must boast that I have come a long way in my own understanding of it, and how important it is that we take some responsibility for getting our message out there and for how we say it. In fact, I would say that I have made some remarkable progress in terms of accepting “marketing and communications” as an everyday part of what I do…so much so, that I actually give a little “marketing” advice now and again to others who are just getting started with ministries of their own.
So you can imagine my dismay with how God chose to roll out the initial ad campaign announcing Jesus’ birth. Let’s just say I would not have done it that way.
Again, I am no marketing expert. But if I were responsible for getting that very important announcement out there with some hopes of it “going viral” over time (even before the …