Tag Archives: communications

Cultivate ’09: The Church’s Story is in Good Hands

Cultivate ’09 was a one-day conversation held at Park Community Church in Chicago among a hundred or so creative minds (some of us were less creative than others) about church communication.  Born out of conversations among some highly respected consultants in this field (Dawn Nicole Baldwin, Tim Schraeder, Kem Meyer, among others), Cultivate was the first of what I hope will be many similar gatherings.  This post is the first in a series on my impressions.

cultivateLogoIt has been a long time coming, but there is finally a bit of a ground-swell in the American church of a “new” staff position: Director of Communications.  It is not so new in the mega-church world, but more and more smaller churches across the country are beginning to realize the importance of having someone on their staff whose entire job is to coordinate communication efforts both inside and outside the church.  Different churches are coming to this realization in different ways, but they are in fact coming.  Even the mainline denominations, who are often the last to follow church trends, are beginning to make the journey.  They are realizing that telling God’s story effectively, both among church members and to the world outside the church, requires an increasingly wide range of skills and creative abilities, from verbal communication, to the written word, to video production, to web design, all the way to social media and beyond.

At Cultivate ’09, I was reminded that this community of church communications professionals is growing.  I was encouraged that more and more of the American church is taking seriously its responsibility to tell God’s story in languages and formats in which it can be understood by our culture.  I was seriously impressed that God has called young professionals out of their respective secular media worlds and has …