Tag Archives: brand

For Appearances’ Sake

Bondservants, obey in everything those who are your earthly masters, not by way of eye-service, as people-pleasers, but with sincerity of heart, fearing the Lord. Colossians 3:22

As church leaders, I wonder how many right things we do or say strictly for appearances’ sake? Let’s be honest, even as leaders among God’s people, we are not immune from having selfish and prideful hearts (in fact, it may actually come more easily for us), and just like the rest of humanity, we develop pretty highly-polished “systems” for managing people’s perceptions of us by hiding our pride and doing and saying things strictly for appearances’ sake. One translation of scripture refers to this as doing or saying things “by way of eye-service”.

Happy MaskWe are living in and ministering to a culture that does more than just recognize this reality…it encourages it. It places the highest possible premium on our personal “brand”, which we are building every time we teach/preach, every time we make a public appearance, and every time we post something on social media. But, at the same time as our culture demands this, it also takes every opportunity to expose the gaps between what we say and what we actually do (or, better yet, what we believe). We are ministering in a culture which demands that we take a side and then destroys us for doing so. And never before have we lived and worked in a more transparent world, where it is just not that difficult for those who oppose us to see the inconsistencies and the false motives.

In this world of social media, worldwide news coverage, hidden-camera investigative reporting, and information technology, it has perhaps never been more important for church leaders to live lives of integrity and transparency…to be pretty much the same person on the …