He is the image of the invisible God, the firstborn of all creation. For by him all things were created, in heaven and on earth, visible and invisible, whether thrones or dominions or rulers or authorities—all things were created through him and for him. And he is before all things, and in him all things hold together. And he is the head of the body, the church. He is the beginning, the firstborn from the dead, that in everything he might be preeminent. For in him all the fullness of God was pleased to dwell, and through him to reconcile to himself all things, whether on earth or in heaven, making peace by the blood of his cross. Colossians 1:15-20
I had a conversation with a friend today about the place (or not) for marketing principles in the church. Not gonna get into all the various pros and cons in that discussion here. However, I do think there is (at least) one interesting dilemma any marketing professional might face in trying to help a given church with a marketing plan. I am not convinced all of us as church leaders even agree on what, exactly, our product is. That is a sad problem. But it is not a new problem. Paul addressed it in his writing. More than once.
The Colossian Paradox
After a (frankly) gushing introduction in his letter praising the little church at Colossae for its impressive faith and reliance on Jesus, Paul does something interesting: he reminds them of how important Jesus is. It almost feels out of place. He heaps the praises on them. You are faithful! You are on the right track! Being gospel-centered, you are getting it right and we have heard all about your impressive faith in Jesus! And then he launches into …