Tag Archives: marketing

An Answer to Jesus’ Prayer

Tuesday Re-mix –

“My prayer is not for them alone. I pray also for those who will believe in me through their message, that all of them may be one, Father, just as you are in me and I am in you. May they also be in us so that the world may believe that you have sent me.” John 17:20-21

I don’t know how you feel about prayer and its power…or God and His willingness to answer prayer.  But if you are a follower of Christ, I know this about you: you are pretty sure that God will at least answer Jesus’ prayers.  Right?  Yes, me too.  So it is with great interest that I watch the church today to see how God answers Jesus’ prayer for unity in John 17.  I watch, fully expecting that God will work to bring it to pass…the unity of His people, that is.

I have spent the better part of the last two years on a “communications task force” for my church, charged with the responsibility of mapping out a course for our church to update, renovate, and (in some cases) completely re-think how we communicate both outside our walls and within our congregation.  I have loved it.  It is one of the most rewarding assignments I have ever had at my church.  The discussions have been rich as we contemplate an infrastructure for virtually every level of communication.

While much of our focus thus far has been on how we communicate outwardly (I call that “branding”…see, I am not a marketing professional, so I get to use that word any way I like), I remain primarily concerned with how we communicate within the congregation.  I feel strongly about that, because communication is the currency of relationships, and relationships are the …

God’s Goofy Marketing Strategies

Tuesday Re-mix –

And there were shepherds living out in the fields nearby, keeping watch over their flocks at night. An angel of the Lord appeared to them, and the glory of the Lord shone around them, and they were terrified. Luke 2:8-9

“For my thoughts are not your thoughts, neither are your ways my ways,” declares the LORD.  Isaiah 55:8

I will confess that, when it comes to my ministry, I have struggled over the years with the concept of “marketing”.   I was mostly comfortable leaving that up to God, Who took Five Principles of Unity all over the world and led us to publish it in four different languages in multiple countries without any kind of marketing plan whatsoever.  Still, I do understand that marketing is important.  It is why I have tried to surround myself with people who understand marketing much better than I.  I also must boast that I have come a long way in my own understanding of it, and how important it is that we take some responsibility for getting our message out there and for how we say it.  In fact, I would say that I have made some remarkable progress in terms of accepting “marketing and communications” as an everyday part of what I do…so much so, that I actually give a  little “marketing” advice now and again to others who are just getting started with ministries of their own.

So you can imagine my dismay with how God chose to roll out the initial ad campaign announcing Jesus’ birth.  Let’s just say I would not have done it that way.

Again, I am no marketing expert.  But if I were responsible for getting that very important announcement out there with some hopes of it “going viral” over time (even before the …

Cultivate ’09: The Church’s Story is in Good Hands

Cultivate ’09 was a one-day conversation held at Park Community Church in Chicago among a hundred or so creative minds (some of us were less creative than others) about church communication.  Born out of conversations among some highly respected consultants in this field (Dawn Nicole Baldwin, Tim Schraeder, Kem Meyer, among others), Cultivate was the first of what I hope will be many similar gatherings.  This post is the first in a series on my impressions.

cultivateLogoIt has been a long time coming, but there is finally a bit of a ground-swell in the American church of a “new” staff position: Director of Communications.  It is not so new in the mega-church world, but more and more smaller churches across the country are beginning to realize the importance of having someone on their staff whose entire job is to coordinate communication efforts both inside and outside the church.  Different churches are coming to this realization in different ways, but they are in fact coming.  Even the mainline denominations, who are often the last to follow church trends, are beginning to make the journey.  They are realizing that telling God’s story effectively, both among church members and to the world outside the church, requires an increasingly wide range of skills and creative abilities, from verbal communication, to the written word, to video production, to web design, all the way to social media and beyond.

At Cultivate ’09, I was reminded that this community of church communications professionals is growing.  I was encouraged that more and more of the American church is taking seriously its responsibility to tell God’s story in languages and formats in which it can be understood by our culture.  I was seriously impressed that God has called young professionals out of their respective secular media worlds and has …