Monday Morning Quarterback – Encouraging God’s people to be responsible, encouraging and uplifting in their use of social media.
We have said here over and over again that “the church” really must be especially effective at communication. After all, “go ye therefore and make disciples” is pretty much ALL about effective communication. We should not be the ones learning communication from the world…we should be the ones blazing trails in effective communication.
One fundamental concept of effective communication is truly understanding the limits of any particular vehicle. Every form of communication has its limits. We do not use post-it notes to write a doctoral thesis. We do not use texting to break-up a relationship (please, agree with me on that one). We do not use video to make a grocery list. Every form of communication, every vehicle, has its ideal purpose and use as well as its limitations.
Social media is no different. You want to capture a fun moment in a photograph or video and then share it with friends instantly? Social media is ideal. You want to make the world aware of your opinion, even wisdom, on a recent cultural or political event? Social media works great. You want to reach out to a demographic and get some quick feedback on a particular subject or do some quick and low-cost marketing analysis on a product or service? Social media can help there as well. Even spewing your own spin on controversial topics is easily and effectively accomplished through social media.
But what about difficult conversations? What about the kind of conversations every Christ follower is called to be a part of from time to time, where emotions are running high and where genuine understanding of the other side is running very low? What about conversations that have been “hi-jacked” by groups with political agendas and extremists, which make it virtually impossible to read any statement at all without looking behind it for the real agenda? Unfortunately, social media has proven itself over and over again to be the WRONG place for those conversations. In fact, trying to have those conversations on social media, with all its public pressures and biases and easy “cut and paste” options has ended up doing a lot more damage to those conversations than good.
Abortion has become one of those issues. Same-sex marriage is another. You can probably name plenty of others. For these kinds of issues, if all you are interested in is spewing forth your own position without listening to any opposing position, then social media works just fine for that. But if you are genuinely wanting to have a conversation, or if you at least want to be perceived as being interested in a conversation, then social media as your communication vehicle has lots and lots of limitations. You get no vocal inflection (all caps and exclamation points and emoticons will only go so far), you get no facial expressions, you get no body language…and all of those comprise a massive percentage of the key information we are accustomed to taking in during a conversation.
If being misunderstood is a genuine concern of yours, then you have probably already experienced this frustration numerous times with social media. The thing is, we do need to be having these hard conversations. If you’ve been reading my thoughts very long, you already know how strongly I believe that. Having hard conversations is something leaders do…much more so, church leaders! But we should be sitting down face to face and having those hard conversations. Yes, it is less convenient than just lighting up a Twitter feed, but it is critical in order to really listen to one another.
To quote “Dirty” Harry Callahan: “A man’s got to know his limitations.” Church leaders take heed…Dirty Harry was right. Know your limitations. Know when to hit “send” or “publish” or “post” and know when to pick up the phone and set up a meeting instead.